A downloadable hype campaign


This is a submission for the very unusual "anti-" game jam known as HYPE JAM, which judges entries on the viability of their hype and hype alone, not on playability.

For this event, we designed an ARG-style campaign for a choose-your-own-adventure FMV game called C.R.U.N.C.H. (Capitalism Reinvigorates Urban Networking Collaborative Hotspots).

While the Urban Cyberfunk website mentioned in the video is no longer online/published, it did contain several pages advertising the (hypothetical, imaginary) FMV game C.R.U.N.C.H., as well as fake job listings for community manager and QA tester positions with  extremely time-intensive, unrealistic, and sometimes completely unrelated requirements and responsibilities. Clicking on any external links to either "wishlist the game on Steam" or to "apply for this position" would redirect visitors to gameworkersunite.org.

CREDITS:

  • Video editing: Sarah Sexton (@saelia)
  • Music & audio: Adrian Bonar (@hello_program)
  • Website, video editing: Zolaire (@theberlz)
  • [our excellent logo artist, who requested to stay anonymous]

Download

Download
Trailer.mp4 59 MB

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